Experience and Education

Alex began their career after graduating from Empire Beauty School and have continued to grow and refine their craft with advanced training from top brands like Oribe and Wella. Their commitment to education and innovation keeps their work both on-trend and grounded in strong fundamentals.

Known for delivering fashion-forward yet approachable results, Alex’s signature style combines artistry with deep technical understanding. Whether they’re creating a seamless lived-in blonde or an edgy textured cut, Alex always makes sure the service fits the guest—not the other way around.

Specialties and Style

Alex is especially skilled in lived-in blondes, dimensional color, textured razor cuts, and men's clipper work that grows out softly. They take pride in delivering hairstyles that feel effortless but are crafted with intention and care.

“I love when a guest brings in an inspiration photo,” they explain. “But it’s important to understand that sometimes your inspo picture is a journey. My role is to guide you through it in a way that’s healthy for your hair and works for your lifestyle.”

Why Guests Choose Alex

Guests return to Alex not only for the beautiful results but for the trust and comfort they feel throughout the entire experience. Alex is a great listener and approaches each consultation with intention, making sure guests feel heard, understood, and valued from the very beginning.

Their attention to detail—combined with their ability to interpret both verbal and visual cues—helps them deliver personalized looks that align with each guest’s goals. “I really take pride in listening deeply,” they say. “Because once there’s trust, that’s when the transformation really happens.”

The Ideal Guest

Alex thrives with guests who see their hair service as a collaborative relationship. Their ideal client is communicative, consistent, and ready to invest in the health and beauty of their hair over time. “I know I won’t be everyone’s cup of tea,” they admit. “But when it clicks, it clicks. I love working with guests who choose me back.”

Whether you’re seeking a maintenance refresh or a bold new look, Alex ensures each visit feels personalized, intentional, and worth coming back for.

Life Beyond the Chair

When not at Bell Tower, Alex finds joy in the simple things. They’re a proud parent to four children, a passionate foodie, and an avid home cook. You can often find them experimenting with new recipes, spending time in the garden, or staying active with their family. They also have a serious love for plants and a knack for nurturing life—both in the salon and at home.

Philosophy and Fulfillment

Alex’s approach to hair is rooted in honesty, patience, and transformation. “Sometimes that dream look takes more than one visit,” they note. “And that’s okay—what matters most is doing it right.”

For them, the most rewarding part of their work is the relationship-building. “When someone sits in my chair, they’re not just getting a service—they’re sharing part of their life with me. Helping someone look great and feel even better… that’s what it’s all about.”