Experience and Education

Alex began her career after graduating from Empire Beauty School and have continued to grow and refine her craft with advanced training from top brands like Oribe and Wella. Her commitment to education and innovation keeps her work both on-trend and grounded in strong fundamentals.

Known for delivering fashion-forward yet approachable results, Alex’s signature style combines artistry with deep technical understanding. Whether she's creating a seamless lived-in blonde or an edgy textured cut, Alex always makes sure the service fits the guest—not the other way around.

Specialties and Style

Alex is especially skilled in lived-in blondes that grows out softly, dimensional color, textured razor cuts, and men's clipper work. She takes pride in delivering hairstyles that feel effortless but are crafted with intention and care.

“I love when a guest brings in an inspiration photo,” she explains. “But it’s important to understand that sometimes your inspo picture is a journey. My role is to guide you through it in a way that’s healthy for your hair and works for your lifestyle.”

Why Guests Choose Alex

Guests return to Alex not only for the beautiful results but for the trust and comfort they feel throughout the entire experience. Alex is a great listener and approaches each consultation with intention, making sure guests feel heard, understood, and valued from the very beginning.

Her attention to detail—combined with her ability to interpret both verbal and visual cues—helps her deliver personalized looks that align with each guest’s goals. “I really take pride in listening deeply,” she says. “Because once there’s trust, that’s when the transformation really happens.”

Life Beyond the Chair

When not at Bell Tower, Alex finds joy in the simple things. She's a proud parent to four children, a passionate foodie, and an avid home cook. You can often find her experimenting with new recipes, spending time in the garden, or staying active with her family. She also has a serious love for plants and a knack for nurturing life—both in the salon and at home.

Philosophy and Fulfillment

Alex’s approach to hair is rooted in honesty, patience, and transformation. “Sometimes that dream look takes more than one visit,” she notes. “And that’s okay—what matters most is doing it right.”

For Alex, the most rewarding part of her work is the relationship-building. “When someone sits in my chair, they’re not just getting a service—they’re sharing part of their life with me. Helping someone look great and feel even better… that’s what it’s all about.”