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Meet Ericka B.

Hair is an extension of your personality—it should grow with you.

Designation: Master Stylist

Experience: With Bell Tower since 2013

About

With over 15 years of industry experience and a passion for timeless, dimensional color, Ericka brings a calm confidence and refined artistry to every appointment. As a Master Stylist at Bell Tower, her goal is simple: to help you feel like the best version of yourself—both in the mirror and long after you’ve left the chair.

Experience and Education

A graduate of Metro Beauty Academy, Ericka began her career with a strong foundation in hair design and color theory. Over the years, she has continued to invest in her education, completing advanced styling coursework with Bumble and Bumble, intensive color training through Wella’s Master Colorist program, and product knowledge and styling sessions with Oribe. Her approach is grounded in years of hands-on experience and sharpened by a continual drive to stay current in an ever-evolving industry.

Specialties and Style

Ericka specializes in achieving dimensional color that is both long-lasting and natural in its grow-out. Whether she’s enhancing subtle sun-kissed tones or creating rich, layered hues, her focus is always on maintaining the health and integrity of your hair.

“I love working with color in a way that feels effortless,” she explains. “To me, the most beautiful color is the kind that still looks amazing weeks or even months later. I want my guests to enjoy their hair—not stress about maintaining it constantly.”

Ericka is equally at home with lived-in blondes, rich brunettes, and blended highlights, and she brings an intuitive understanding of tone, depth, and contrast to every formula she mixes.

Why Guests Choose Ericka

Clients who sit in Ericka’s chair know they’re in skilled, thoughtful hands. She’s known for her attention to detail, collaborative consultations, and calm, steady demeanor. Rather than rushing through an appointment, she takes the time to fully understand her guest’s hair history, lifestyle, and long-term goals.

Her priority is to craft looks that are not only beautiful in the moment but sustainable over time. Whether you’re ready for a bold transformation or seeking something soft and subtle, Ericka will guide you with expertise, honesty, and an eye for what suits you.

The Ideal Guest

Ericka’s ideal guest is someone who’s looking for a true partnership in their hair journey. They value consistency, communicate openly, and trust the process—even if the destination takes more than one session.

“They don’t need to know exactly what they want, but they trust that I’ll help them get there,” she says. “Hair is personal, and the relationship we build is just as important as the result.”

Life Beyond the Chair

When she’s not transforming hair, Ericka stays busy with her favorite people—her family. She’s a proud mom and a true homebody at heart, finding joy in cooking new recipes, baking, and spending quality time with her kids. A lover of plants and gardening, she draws inspiration from nature’s textures and palettes, often incorporating those organic influences into her work.

Philosophy and Fulfillment

For Ericka, hairstyling isn’t just about aesthetics—it’s about transformation and empowerment. “I believe in color that grows with you. I want people to feel good not just when they leave the salon, but weeks down the line when they catch a glimpse of themselves in the mirror.”

What brings her the most fulfillment is knowing that her work helps others walk through their lives with more confidence and ease. “Seeing someone light up after a service—that’s the part I never get tired of.”